I've never really thought much about logos and how effective they really are before today, but I've learned a lot already. The best ones aren't too showy and don't have too much going on. They are simple but still interesting and eye-catching. My favorites are probably Coca-Cola, Starbucks, World Wildlife Fund, and NBC. The five qualities of a good logo are: describable, relevant, scalable, memorable, and effective without colour. Coca-Cola's logo is easy to read, and even without the red, would still be memorable for me. It's font is neat but still fun. Starbucks is a classic and definitely memorable and "scalable". I really like the WWF logo because of the picture of the panda bear- it stands out but isn't too big. It's cute but not over the top. Lastly, the colors of the NBC logo are really fun and eye-catching, and I think it would still be a good logo without those colors because of its design.
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